About Nife - Contextual Ads at Edge
Contextual Ads at Edge are buzzing around the OTT platforms. To achieve the perfect mix of customer experience and media monetization, advertisers will need a technology framework that harnesses various aspects of 5G, such as small cells and network slicing, to deliver relevant content in real time with zero latency and lag-free advertising.
Why Contextual Ads at Edge?#
"In advertising, this surge of data will enable deeper insights into customer behaviors and motivations, allowing companies to develop targeted, hyper-personalized ads at scale — but just migrating to 5G is not enough to enable these enhancements. To achieve the perfect mix of customer experience and media monetization, advertisers will need a technology framework that harnesses various aspects of 5G, such as small cells and network slicing, to deliver relevant content in real-time with zero latency and lag-free advertising."
Contextual Video Ads Set to Gain#
A recent study shows that 86% of businesses used videos as their core marketing strategy in 2021 compared to 61% in 2016. A report by Ericsson estimates videos will account for 77% of mobile data traffic by 2025 versus 66% currently.
Read more about Contextual Ads at Edge in the article covered by Wipro.